The LINE app

LINE is an incredibly popular messaging app in Thailand and holds great relevance in the country’s digital landscape. Here are some key aspects of LINE and its significance in Thailand:

1. Wide user base:

   LINE boasts a large user base in Thailand, with around 95% of mobile internet users having the app. This makes it the most popular messaging app in the country, even surpassing platforms like Facebook Messenger and WhatsApp.

2. Communication and social features:

   LINE offers a range of communication features, including messaging, voice calls, video calls, and group chats. It also has social features such as timelines, stickers, and games, making it a versatile platform for users.

3. Business and e-commerce integration:

   LINE is also widely used by businesses for customer service, marketing, and e-commerce integration. Many businesses in Thailand leverage LINE Official Accounts and LINE Pay for transactions and promotions.

In summary, LINE is an essential app for communication, business, and online services in Thailand, with its wide range of features and extensive user base making it a central part of the country’s digital landscape.

It is hard to imagine not being a LINE user as an expat in Thailand.